DUTIES AND RESPONSIBILITIES
- Develops strategies for developing brands based on assumptions in line with the overall objectives and strategies of the company.
- Conduct market research to identify opportunities for promotion and growth
- Works closely with advertising agencies or influencers in the development and execution of Advertising and promotional campaigns, creative, media, strategies and see all ventures through to completion and evaluate their success with the use of various metrics.
- Prepare content for the publication of marketing material and oversee distribution
- Monitors digital strategy, tactics, and execution for the assigned brands.
- Evaluates the effectiveness of ongoing and past marketing activities, advertising agencies and other support groups develop new ways to improve them.
- Generates new product and communication ideas with the Marketing Specialist, Corporate Chef and discusses the same with the President for approval.
- Directly supervises trains, motivates and evaluates the performance of the direct report/ staff.
- Plans and monitors all the creation of product labels and packaging collaterals.
- Collaborates with managers in preparing budgets and monitoring expenses
REQUIREMENTS
- Bachelor of Science in Marketing or similar field
- 2-3 years of experience as Digital Marketing Supervisor
