DUTIES AND RESPONSIBILITIES
- Support the marketing team with planning, implementing, and monitoring marketing campaigns.
- Assists in the creation and scheduling of email blasts.
- Assist with the production of marketing materials and collateral.
- Help organize and coordinate marketing events such as conferences, webinars, and trade shows.
- Generate nor evaluate data and create reports on key metrics in order to monitor campaign efficiency and analyze trends.
- Write and edit content for different platforms such as social media, website, and press releases.
- Provide administrative and project support for a variety of marketing programs.
- High attention to detail and organizational skills.
- Must be knowledgeable and skilled in graphic design, copywriting and story research.
- Experience in story research and conducting Email & SMS Blasts.
- Experience in Google Analytics is preferred.
- Building strong relationships with customers.
KPI
- Brand Awareness
- Ad click-through ratio (CTR)
- Average response rates of campaigns
- Cost per Lead
- Leads Generated
- Return on investment (ROI) of brand
- Return on Marketing investment (ROMI)
- Revenue generation capabilities of brand
REQUIREMENTS
- Bachelor’s degree in marketing business or related field.
- In-depth knowledge of marketing techniques and databases.
- Proficient in MS Office and marketing software.
- Knowledge of CRM tools, Google AdWords and online analytics.
- Understanding of advanced marketing principles.
- Ability to multitask and meet strict deadlines.
- Excellent communication and interpersonal skills.
- Good understanding of Office management.
- Ability to follow instruction and work independently on projects.
