DIGITAL MARKETING ASSOCIATE

DUTIES AND RESPONSIBILITIES

  • Support the marketing team with planning, implementing, and monitoring marketing campaigns.
  • Assists in the creation and scheduling of email blasts.
  • Assist with the production of marketing materials and collateral.
  • Help organize and coordinate marketing events such as conferences, webinars, and trade shows.
  • Generate nor evaluate data and create reports on key metrics in order to monitor campaign efficiency and analyze trends.
  • Write and edit content for different platforms such as social media, website, and press releases.
  • Provide administrative and project support for a variety of marketing programs.
  • High attention to detail and organizational skills.
  • Must be knowledgeable and skilled in graphic design, copywriting and story research.
  • Experience in story research and conducting Email & SMS Blasts.
  • Experience in Google Analytics is preferred.
  • Building strong relationships with customers.

KPI

  • Brand Awareness
  • Ad click-through ratio (CTR)
  • Average response rates of campaigns
  • Cost per Lead
  • Leads Generated
  • Return on investment (ROI) of brand
  • Return on Marketing investment (ROMI)
  • Revenue generation capabilities of brand

REQUIREMENTS

  • Bachelor’s degree in marketing business or related field.
  • In-depth knowledge of marketing techniques and databases.
  • Proficient in MS Office and marketing software.
  • Knowledge of CRM tools, Google AdWords and online analytics.
  • Understanding of advanced marketing principles.
  • Ability to multitask and meet strict deadlines.
  • Excellent communication and interpersonal skills.
  • Good understanding of Office management.
  • Ability to follow instruction and work independently on projects.
Job Category: Marketing
Job Type: Full Time
Job Location: APO

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