CATEGORY BRAND MANAGER

DUTIES AND RESPONSIBILITIES

  • Researching and analyzing consumer behavior, market trends and competitor activity
  • Establishing budgets, performance specifications and sales estimates
  • Developing and implementing strategies that resonate with the target market
  • Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs
  • Building brand awareness and increasing brand value and profitability
  • Increasing product sales and market share
  • Measuring and reporting on campaign performance and assessing KPIs and ROI
  • Collaborating with different teams such as marketing, creative, legal, etc.
  • Overseeing the production of advertisements, promotional materials and mail campaigns
  • Ensuring the messaging and marketing activities are aligned with brand and company values

REQUIREMENTS

  • 4 years graduate with a degree in business, marketing or related field
  • 2-3 years of experience in developing brand and marketing strategies
  • Good communication skills, both verbal and written
  • Previous experience in managing and leading teams
  • Highly organized and perform well under pressure
  • Budget management skills
  • Strong research and analytical skills
  • Can work effectively with minimal supervision
Job Type: Full Time
Job Location: APO

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