DUTIES AND RESPONSIBILITIES
- Researching and analyzing consumer behavior, market trends and competitor activity
- Establishing budgets, performance specifications and sales estimates
- Developing and implementing strategies that resonate with the target market
- Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs
- Building brand awareness and increasing brand value and profitability
- Increasing product sales and market share
- Measuring and reporting on campaign performance and assessing KPIs and ROI
- Collaborating with different teams such as marketing, creative, legal, etc.
- Overseeing the production of advertisements, promotional materials and mail campaigns
- Ensuring the messaging and marketing activities are aligned with brand and company values
REQUIREMENTS
- 4 years graduate with a degree in business, marketing or related field
- 2-3 years of experience in developing brand and marketing strategies
- Good communication skills, both verbal and written
- Previous experience in managing and leading teams
- Highly organized and perform well under pressure
- Budget management skills
- Strong research and analytical skills
- Can work effectively with minimal supervision
