Responsible for increasing the company’s revenue through continuous account development, consistent account servicing and excellent people management within his/ her specified territory.


  • Leads a team of HRI Specialist, Trains, assists, monitors and tracks the ADRs performance through regular fieldwork and open communication.
  • Ensures achievement of the annual and monthly financial targets through continuous customer development and effective and efficient implementation of agreed sales initiatives.
  • Conceptualizes strategies, plans and programs to develop and further enhance company’ business in the Foodservice channel.
  • Maintains records and reports necessary for efficient and effective customer servicing.
  • Plans, seeks approval and tracks trade budget spending.
  • Provides recommendation and executional support vis-à-vis Management’s objectives, strategies and action plans on the following critical components for the foodservice channels – selling, pricing, promotions, competitive activities and new opportunities.
  • Maintains account receivables at agreed daily sales outstanding level to help company cash flows.
  • Actively participates in weekly and monthly reviews, planning and remedial sessions with Accounts and Principals to ensure achievement of volume objectives.
  • Prepares periodic and special reports to inform superior about accounts’ business status, trade developments, problems and opportunities.
  • Prepares both internal and external correspondence as needed.
  • Attends to customers’ needs, inquiries and complaints pertaining to product supply, quality and delivery service to promote customer satisfaction.
  • Participates in major food industry events to enlarge potential customer and product sales leads.
  • Maintains a complete knowledge of the company’s products and services such as:
  • Product usage, handling, packaging
  • Trading terms
  • Prices, discounts
  • Delivery lead times
  • Sources of production and distribution
  • Trade promotion /incentive programs
  • Maintains effective liaison with key linkages through regular communication and periodic meetings to ensure effective delivery of service to customers.
  • Maintains healthy professional relationships with various principals.
  • Monitors the progress on sales and distribution via regular field work.
  • Assists the Operations Manager in any special task that may be assigned from time to time.


  • Preferably with a baccalaureate degree in Nutrition, Hotel and Restaurant or any related course.  A Bachelor of Science degree in any other course is also acceptable.
  • At least three (3) years work experience in the foodservice industry.
  • Should have at least been previously occupying a supervisory position.
  • Must be computer literate. 
  • Must know how to drive.
  • Must have good verbal, written and presentation skills.
  • Can work with minimum supervision.
  • Must have outstanding leadership qualities.
  • Must be assertive, dynamic and results driven
  • Must be a team player, with mature decision making, high level of integrity and concern for the welfare of the others.

Must be reliable at all times.

Apply for this position

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